Despite selling a premium and visually compelling product range, Marble Lotus had limited brand visibility in the US market. The website experienced low organic traffic and underperformed in sales performance due to an under-optimized SEO structure, incorrect keyword placement, minimal on-site content, and a lack of backlinks. These issues prevented the site from being discoverable, restricting its ability to attract high-intent audiences and impacting overall growth.
Parkhya Solutions developed a tailored digital marketing strategy aligned with the brand’s unique positioning and target audience. We conducted market research to understand consumer intent and identify high-performing growth opportunities. We implemented both on-page and off-page SEO strategies and optimized the website with high-performing keywords related to premium décor and South Asian-inspired interiors. We also created informative blog posts, collection pages, and landing pages using SEO best practices to drive long-term discoverability and engagement.
Our integrated SEO and marketing efforts delivered measurable performance growth. Targeted on-page and off-page SEO strategies significantly increased brand visibility and organic traffic, positioning Marble Lotus as a premium, culturally inspired home decor brand in the U.S. market. These strategies established a solid foundation for future growth and sales expansion.
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