Which eCommerce Platform is suitable for your online store : Shopify vs Wix

When comparing Wix and Shopify, it’s crucial to consider your specific requirements and what’s best for the project you’re working on. In some situations, one platform will clearly win out over the other, but this is not the case for every scenario or individual. To make a smart judgement between these two, you’ll almost always need to go a little deeper.

Wix and Shopify are two of the most popular eCommerce platforms and website builders. What’s amazing about them is that you can build gorgeous businesses and blogs without touching a line of code, and they both include modules for advanced users to add custom HTML, CSS, and connectors.

We compare Wix vs Shopify in numerous areas, discussing their benefits and drawbacks, as well as the features and pricing alternatives that make each enticing. 

Finally, we demonstrate when choosing one platform over the other is a wise decision. Let’s get started. 


Wix is a drag-and-drop website builder that is simple to use for beginners. This unstructured web editor tool allows you to drag and drop pieces onto any webpage. The entire process of web development becomes easy, straightforward, and quick with Wix. You can use this tool to construct anything from a personal blog to a portfolio website or even an online business.


The greatest website builder available is Shopify. This web builder tool has a continuously growing customer base that presently includes over 800,000 online stores and price options. It offers a 14-day free trial that allows you to test out the numerous features of this web builder tool.

This website builder is an all-in-one eCommerce solution that enables you to sell your goods and services online. It’s a simple online store builder that allows you to add an endless amount of products right from the dashboard.


SHOPIFY VS WIXLets compare the two best platforms and illustrate what six different review/rating websites have to say about Shopify and Wix.


  • Pricing  policy  

It’s difficult to compare Shopify and Wix rates because the two firms have completely different pricing practises. Shopify caters to online store owners, whereas Wix is built for everyone.

Shopify is, in a nutshell, more expensive. The cheapest Shopify plan is $29 per month, while Wix only $4.50 per month. However, Shopify’s cheapest monthly membership includes many more capabilities than Wix’s most expensive subscription. 

But the expensive Shopify prices are what makes it worth paying as it provides the features which are important to make your e-commerce store look more professional with effectiveness and efficiency.  

  • Design solutions 

How to Build E commerce Web Store for Your Business with Shopify?The design solutions that website builders provide are what give them their overall value. The design should not be overly complex. It’s also difficult to produce a simple and straightforward design. On the one hand, an aesthetically appealing website fascinates many visitors, but they become disappointed when they spend hours trying to figure out how to place an order.

Both Wix and Shopify offer online store themes that may be customised. 

Wix is well-known for its drag-and-drop design tool. Any block of a web page, including design and content, can be modified. This feature was first implemented by Wix.

It’s worth noting that Wix doesn’t let you change the CSS.

More customization options are available with Shopify, including HTML/CSS editing. You are free to create any design you want. Shopify also includes a drag-and-drop editor.

Shopify includes a large choice of pre-packaged themes to create a beautiful site design that can be updated, in addition to customization options. To summarise, when it comes to design difficulties, Wix is all about convenience and ease of use. Shopify focuses on comprehensive customisation and user friendliness.

  • E-commerce features 

To offer a perfect and smooth purchasing experience, any online store should have a set of fundamental characteristics. To keep an eCommerce store running smoothly, you’ll need:

  • The shopping cart
  • Page for Checking Out
  • Database of products
  • Database for placing orders
  • Gateway for making payments
  • Processor of payments

However, in the coming years, you will be able to add a lot more features to an online business.

In comparison to Wix, Shopify is always the winner when it comes to modernising your eCommerce store.

Shopify not only provides features that can be integrated into their platform, but they also have a dedicated app store where you can download both free and premium apps to enhance the functionality of your Shopify store.

  • Marketing 

An online store will not be visible to clients without a proper marketing and advertising strategy. Open graph information, email campaigns, landing pages, share buttons, and other marketing elements can help you achieve steady Web growth without the hustle and bustle.

Both Wix and Shopify have marketing services to offer, including integrated tools and apps to deliver effective marketing solutions. However, when it comes to advanced capabilities, Shopify is unrivalled.

Shopify can provide a lot more to a store owner than Wix. Of course, Wix has some marketing capabilities, but they’re currently hammering away at integrating the marketing services that Shopify provides.

  • Support 

Shopify ExpertWhen it comes to customer service, Shopify is once again the obvious victor. Customer assistance is available through a variety of methods, including phone, email, chat, social network accounts, forums, and more. To add to that, Shopify features a help centre that can quickly fix any technical issues as well as customer success issues.

What about Wix? It offers phone and other support options, but you must pay for priority assistance. In other words, if you have an issue with your online business, the Shopify help centre will respond quickly.


So, between Shopify and Wix, which e-commerce platform would be the best fit for your company’s needs?

Wix is a good option for creating a modest store, but Shopify is an all-around better platform for creating a growing ecommerce store with dozens of features.

Looking for a Shopify expert? If yes, you are at the right place. 

Parkhya Solution, with its skilled team of eCommerce developers, will assist you with Shopify development, allowing you to create the best eCommerce platform in order to effectively grow your online business.

Need assistance, contact now

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