How To Update The Meta Titles And Descriptions In Your Shopify Store

The meta titles and descriptions in your Shopify store are great ways to make sure that your products show up in search results, therefore increasing the chance of someone finding and buying them. But Sometimes, they aren’t correctly set up or aren’t set up at all in Shopify stores.

In this blog we will look at how to update the meta titles and descriptions for the homepage, general pages, collections and products in your Shopify store like Shopify ecommerce experts.

But let’s first dissect what actually these meta titles & descriptions are and why you must optimize them to attract organic traffic through search engines.

What are the Meta Titles and Descriptions?

Meta titles and descriptions are HTML attributes and HTML tags that tell search engines what your web page is about and what your web page is. These meta tags are often the first thing a search engine will see when your web page is crawled and indexed by a search engine.

Meta titles and descriptions are the most critical elements to your SEO success. Not only do they appear in search results, but they also appear in the search engines’ knowledge graph and are used when creating rich snippets. And, in many cases, they are the only descriptions you’ll provide users about your page. These two elements are essential for helping both users and search engines understand what your page is about. Users need to understand the value that your page will provide before they click on it. Search engines need it so they can understand the content on your page.

Why You Must Update the Meta Titles And Descriptions

 

Updating meta titles and descriptions is very crucial, both from the user’s and search engine’s perspective. You can either update them yourself or hire some credible Shopify experts who can do this in a professional way.

Here are some benefits that you are sure to receive once you optimize your titles and descriptions in a SEO-friendly manner :-

Increased CTR : There is proof that well-written and well optimised meta titles and descriptions can ignite interest in the people, thereby increasing the CTR of your store’s website.

Increased Traffic : Increased CTR will improve your organic rankings and bring more traffic to your store.

Increased Conversions: Well-written and catchy meta titles and descriptions that are closely related to the content on your page, can significantly increase the traffic and the dwell time of the visitors. This will result in google promoting your website more and increased chances of conversions.

How to update Meta Titles and Descriptions in Shopify?

Now that you understand what meta titles and descriptions are and their benefits, let’s see how you can update them in your Shopify store.

For the Homepage:-

  • Login to your Shopify store. Under the Sales Channels, go to Online Store > Preferences

  • Enter a catchy homepage title and meta description

For the General Pages:-

  • Go the the Sales Channels > Online Store >Pages

  • Click on the page you want to update the tags for, and come to the bottom till the Search engine listing preview section.
  • On the right, you will see the “Edit Website SEO” option, click on it and enter the title and description.

Alternatively, you can also update the meta titles and description of all the pages simultaneously. Follow these steps :-

  • Go to Online Store >Pages
  • Select all the pages at once, and click on “Edit Selected Items”.
  • At the top, click on “Add Fields” and select the Page Title and Meta Description under SEO Field.

  • Now you can update the tags for all the pages from one place.

For the Products:-

  • Go to Products

  • Select the product you want to update
  • Go to the bottom till the Search engine listing preview section.
  • On the right, you will see the “Edit Website SEO” option, click on it and enter the title and description.

Alternatively, you can also update the meta titles and description of multiple pages from one place. Follow these steps :-

  • Go to Products
  • Select all the Products you want to update the tags for, and click on “Edit Selected Items”.
  • At the top, click on “Add Fields” and select the Page Title and Meta Description under SEO Field.

  • Now you can update the tags for all the products from one place.

For the Collections:-

  • Go to Products > Collections

  • Select a collection
  • Go to the bottom till the Search engine listing preview section.
  • On the right, you will see the “Edit Website SEO” option, click on it and enter the title and description.

Alternatively, you can also update the meta titles and description of multiple collections from one place. Follow these steps :-

  • Go to Products > Collections
  • Select all the collections you want to update the tags for, and click on “Edit Selected Items”.
  • At the top, click on “Add Fields” and select the Page Title and Meta Description under SEO Field.
  • Now you can update the tags for all the collections from one place.

There are also plenty of SEO apps that make these processes a lot easier, eliminating manual labour.  You can also use them if you don’t have much time and need some assistance in the SEO processes.

Conclusion

Meta titles and descriptions are an area where a lot of people get lost. Updating a few of them can drastically improve how your store is perceived in the eyes of search engines and visitors.

However, just updating anything will not bring results, you need to update the meta titles and descriptions in a SEO-friendly manner that can  properly canvey the page’s information to the search engines and attract the people.

Now, if you don’t have a Shopify store yet, you can set it up in just a few steps . Having a self-owned ecommerce is one of the best businesses in 2021. You can be your own boss and realise your financial goals if you do it the right way. Click here to set up your own Shopify store now !!

If you need any help in setting up your Shopify store or marketing it? We at Parkhya Solutions, would love to help.  Just drop an email at mail@parkhya.com or call at +91-9425350689.

Stay tuned with our website as we post such useful articles on a regular basis.

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