5 Hidden Gems in Shopify Analytics to Help You Scale Your Revenue Growth

Shopify Online Store

Shopify online store is one of the best tools for online merchants looking to start or expand their companies.

Shopify Analytics provides data to assist direct-to-consumer sellers, measure their site/business success, and drive future adjustments, in addition to Google Analytics (if set up).

While standard indicators are crucial in understanding your shop performance, Shopify offers specific reports that can provide more in-depth information.

Here you’ll discover the five hidden treasures in your Shopify Analytics Reports Dashboard in this column.

While the primary dashboard can serve as a fast reference point, you can also export and alter data to assist you in better understanding how to optimise your shop.

Let’s take a closer look at these five Shopify Analytics reports helping you make better e-commerce marketing decisions.

1. Timeline of Sales (Business Report) 


Sales Timeline - Shopify Online Store
                        Image from Shopify Analytics, February 2022

If you have a Shopify online store, Advanced Shopify, or Shopify Plus account, you will get access to 11 sales reports in the Reports section of your dashboard.

While most sales records and payment reports are identical, you may find inconsistencies between purchases made one month and payments made the next month.

To get the report, go to the Finance section, Sales, Total Sales. You can either save or export it for further study.

Include all gross sales, taxes, and delivery expenses when calculating total sales.

2. Retail Sales Report on Shopify 


Retail Sales Report - Shopify Online Store

                          Image from Shopify Analytics, February 2022

You may see the Retail Sales Report if you have a Shopify, Advanced Shopify, or Shopify Plus subscription, which focuses on sales done offline or in a brick-and-mortar store.

To see this data, you need to activate your Point of Sale.

In your Reports dashboard, you may access and download this report as needed.  

3. Discounted Sales (Marketing Report) 


Discounted Sales - Shopify Online Store

                       Image from Shopify Analytics, February 2022

Assume you’re currently offering discount coupons through various marketing channels (i.e., influencers, email marketing, direct mail, etc.).

The Sales By Discount marketing report may come in handy in this circumstance.

You’ll be able to follow the performance of each campaign in this report, as well as discover how lucrative they were for your company.

You can also view how many current promo coupons you have.

This will show whether you have any codes that need to be deactivated or if you need to generate new ones.

4. Product Sales (Product Report)


Product Sales - Shopify Online Store

                              Image from Shopify Analytics, February 2022

You may access the Sales by Product report under the same category of Sales Reports by going to Inventory Performance.

This analysis can assist you in determining which goods are selling and which are falling short of expectations.

The sales product report may assist your team in better understanding your customers and what they value.

You may begin to understand what sorts of items resonate through product analysis, and it can also help you anticipate which products you should invest in.


5. Returning Customers with Shopify Analytics (Retention Report)


Retension Report - Shopify Online Store

                                       Image from Shopify Analytics, February 2022

If you’re a new online retailer, examine the returning customer report throughout the first few months to measure your early impact on your target market.

Your loyal customer report and customer returning report can help you figure out who buys from your online business regularly.

Knowing who makes regular purchases allows you to tailor campaigns, give special rewards, or individually reach out to the owner with a thank-you card.


Shopify experts helps you with number of services to help you grow your online business.

Regardless of services provided by Shopify, all Shopify clients have access to reports that helps to gain actionable information.

The reports will assist you in identifying patterns, visualising product performance, and directing your future campaign efforts.

Understanding how clients found your website, how they interacted with it, and what goods they like will have a huge influence on your long-term performance. 

All these reports can be generated by self or by a shopify ecommerce expert.

Click here for more information.

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